Alexander Katsuba has always loved cars and his first all-terrain vehicle was the LuAZ 369. The start of the business was in the field of microcredit, together with a partner. Great ambitions and dreams of owning a bank spurred me to take new steps.
About the automotive market
You can find out more about how it all started on the www.radarmagazine.com/katsuba-files-about-automotive-businesses-autocentre-ua-and-avtobazar-ua. Initially, it was necessary to analyze the entire Ukrainian car leasing business. In 2008 in Ukraine, leasing was practically dead as a business. Alexander decided that if a service is provided in the range of 7-15 thousand dollars, then it can be in great demand for businesses and individuals.
Having thought about the idea well, the partners set about business modeling and marketing. The first step was the purchase of an Internet portal in the profile direction. One of the big sites was Autocenter. Here are only those who are fond of cars, follow the latest market innovations. After the completion of the transaction and the execution of documents, Autocentre and avtobazar became a single tool for promotion.
Both projects began to complement each other both for leasing and for the car market as a whole. They began to work for the sale of spare parts, car service, etc. The auto center formed a common understanding about car services, about repairs, spare parts and other automotive products. The advantages and disadvantages of a particular product are analyzed, an analysis is made of what the reader is interested in and what is the demand on the market. While one service analyzes and collects information, another service offers services, tools and products based on the results of the analysis.
What now?
In 2022, a crisis occurred in Ukraine, and the bulk of middle-class cars were located in Bucha and Irpin. All partners and business participants understood that it was impossible to take risks. Most cars cannot be repaired or returned to their original form, so the decision was made to suspend the program. It was one thing to issue microcredits, and another thing was leasing services, where the scale and amounts were completely different.
Projects were frozen, but not stopped. Whether the team plans to sell the Autocentre service, the creators answered no. It belongs to an independent business, continues to develop independently and has several other prospects. It is this project that can still become a successful business case and make a profit. If not real money, then it can still be useful for attracting customers or analyzing the car market.
